Highlights:

• Shopify eCommerce website.

• Converted from Shopify 1.0 to 2.0.

• Updated overall site design.

• Customized product page features.

• Optimized for mobile devices.

Owner of Sweetflexx, McCullough Shriver, contracted me to help with his blooming resistance activewear business in Q1 2023. He requested assistance with improving the overall shopping experience for his customers and add more capability for them to checkout as quickly as possible. This included improving the experience across device types: computer, tablet, and phone.

• Timeline of the project spanned just over 2 months.

• Held weekly meetings with the Sweetflexx team to stay up to date on progress.

• Integrated various apps with Shopify to help with product promotions for deals and specific product variants.

• Customized the product page in the following ways:

  • When a customer clicks a color variant for a product, only matching images of that color appears along with the lifestyle photos of the product.

  • Reorganized Shopify product page blocks so that Add to Cart + Checkout buttons appear within frame so the customer does not have to scroll down the page.

  • Added a link that pops up a modal for the product’s size chart.

  • Created collapsible columns for product details such as its description, fabric + care, shipping + returns, etc.

New version of the site launched on 04/2023.